Vijay Viswanathan – CEO & Creative Director
Alchemy 100% Transformation – South India's 1st Professional School for Acting & Modelling
Right from his child hood he has been associated with the line of arts & creativity. Vijay has
had a complete training in the art of Bharatanatyam, under the tutelage of guru Shri. V. P.
Dhananjayan, for over 10 years. During this period he has performed extensively across the
globe and has had rich experience of working on productions associated with Dr. Bala Murali
Krishna, Pandit Hari Prasad Chaurasia, Guru Smt. K . J. Sarasa and many more. He was also a
regular artiste with the Doordharshan Kendra - Chennai. He also went ahead and learnt French
Ballet, Kathakali, Folk dances of India and also was very active in the school and college theatre
scene. All this gave Vijay a lot of experience towards light, sound, make up, stage, choreography
& group co-ordination.
After schooling he graduated in the stream of Physics from Loyola College - Chennai. This could not satisfy his creative quench and hence he joined National Institute of Fashion Technology (NIFT) to complete his studies to become a professional Fashion Designer. He was immediately absorbed by the Arvindh Mafatlal Group - Mumbai. Later on from there he moved to London to join Marks & Spencer as their designer. During his stay of over 2 years in UK he also associated himself with a theatre group in Manchester.
On his return to India, he was absorbed by the media industry as a designer immediately. During this span of work in the media industry he gained a lot of knowledge by working with names such as Sabu Cyril, Thotta Tharani, Ranjan Pramod, Ravi. K. Verman, Rathnavelu, Susi Ganesan, K. V. Anand, V .T. Vijayan, etc. His association with the industry today spans over 15 years.
Having understood the dearth & requirement for groomed models, in 1999, Vijay pulled in all these experiences together and founded Alchemy - 100% Transformation, South India's 1st Professional School for Acting & Modeling.
"I believe in 100% Transformation in whatever I do. I approach the mind first and then the body in all my transformation exercise's. The industry today needs not only groomed but also disciplined & motivated talents" says Vijay Viswanathan
Vijay's profile today includes:
- HOD – Acting Department at Alchemy
- Theatre Trainer – Alchemy Kids Theatre Club
- Personality and Communication Skills Development Trainer – Corporates
- Active Script writer, Director & Producer – Theatre
- Actor – Theatre & Films